Analyzing hundreds or thousands of open-ended responses can feel overwhelming.
But with SimpleX , filters help you cut through the noise and focus on what really matters.
In this article, we’ll walk you through how to use filters – including the powerful “Compare Filters” feature – to refine your analysis, segment your audience, and generate actionable insights. Whether you're an HR consultant, CX analyst, or marketing researcher, this guide is for you.
Filters help you focus on relevant segments so you're not drowning in irrelevant comments. You can finally look at what matters — fast.
Example:
A marketing consultant filters for responses mentioning “pricing” to analyze affordability perceptions by region.
By isolating specific criteria (keywords, tone, time period, etc.), you eliminate distractions and sharpen your conclusions.
Example:
An HR manager filters survey results by department to identify onboarding pain points in the tech team only.
With SimpleX , you can combine filters by keyword, sentiment, originality, demographics, and more – tailor-made for deep qualitative research.
Want to compare feedback across two groups, regions, or timeframes?
The Compare Filters feature lets you do exactly that — in one click.
Example:
A CX lead compares product feedback from Gen Z (18–25) vs. Baby Boomers (45–60).
➡ Gen Z focuses on usability.
➡ Older users care more about product durability.
Outcome: Two tailored strategies, one for each segment.
Example: Compare pre-training vs. post-training feedback in an internal HR survey.
Example: Measure workplace satisfaction for men vs. women in an employee pulse survey.
Example: Track sentiment on “price” between Paris and Marseille.
All that — without wasting hours in Excel or fumbling with ChatGPT prompts.
With SimpleX , filters let you analyze qualitative data with speed, precision, and zero guesswork.
Already on the Free plan?
Test out advanced filters and Compare Filters on a real dataset — and see the difference instantly.
